This Fly Fishing experience and equipment company wanted to redesign two web properties to achieve a single, updated platform, refresh each site's look and feel, as well as ensure their sites were responsive.
Kathleen developed two clickable wireframes, one for each site.
Similarities and differences between product hierarchies were identified to establish appropriate navigation levels and shopping flows for each site. Detailed product data variables were fleshed out with the team for a dynamic product detail page shopping experience.