An industrial equipment manufacturer wanted to outshine their competition, not just reach the same low bar the set by the rest of the industry.
Kathleen conducted valuable global interviews to pull insight from the worldwide sales team and identified unique challenges each region faced interacting with their customers.
She developed product mapping charts for materials and applications to help users realize that the company had products to exceed their needs.
She built a clickable wireframe that turned the old site on its ear and allowed for marketing campaign content to be promoted and provided a smooth path to product in the way that each user thinks to find it.